MBFW SPRING 2013 DAY 3: Mara Hoffman
WHO: MARA HOFFMAN INSPIRED BY: The Aloha theme was inspired by the islands KEY TRENDS: Mara’s signature kaleidoscope prints coated maxi gowns, kaftans,read more

You can’t just chalk it up to the ukulele players or palm tree head pieces—the Mara Hoffman show at New York Fashion Week is one that consistently transport us to somewhere just slightly more desirable than Lincoln Center each season. Whether it’s a trip to the islands or a journey out West, we love watching her totally wearable pieces come down the runway, and, if you play your cards right this week, you will too.
Follow Mara and her team on Instagram and Twitter (@MaraHoffman) and use the hashtag #MHFashionWeek to show what the Mara Hoffman vibe means to you. You and a friend could win tickets and backstage passes to Mara’s Autumn/Winter 2013 show next month where, if you’re like us, you can make a mental note of the items you’ll need on your fall shopping list 6 months in advance. The contest ends on 1/31/13, so follow, follow, follow! We hope to see you there.
WHO: MARA HOFFMAN INSPIRED BY: The Aloha theme was inspired by the islands KEY TRENDS: Mara’s signature kaleidoscope prints coated maxi gowns, kaftans,read more
WHO: MARA HOFFMAN INSPIRED BY: The “Aloha” theme was inspired by the islands KEY TRENDS: Mara’s signature kaleidoscope prints coated maxi gowns, kaftans,read more
Last season Mara Hoffman blessed us with a collection full of geometric, tribal inspired pieces that were a fedora’s best friend. This timeread more
Custom Brian Atwood and now custom Giuseppe Zanotti. Oh, the perks of being Lady Gaga. Here she is last week at the launch for her perfume,read more
Beyond her appearance at the 2012 Emmy Awards this past Sunday, Kristin Wiig is catching some fashion-friction from critics for consistently choosing toread more
Ginnifer Goodwin wore a black and gold Viktor & Rolf embellished dress last night at the Broadcast Television Journalists Association Second Annual Critics’read more