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CATCH A RIDE:

H&M and Brick Lane Bikes Men's Collection
by KERRI JAREMA

Image source gq-magazine.com

With gas and transit costs rising every single day, biking has become the transportation method of choice for many enterprising city dwellers. But city wear isn’t always the most comfortable for cycling your way down busy streets and across frigid bridges. Well, all of you stylish bike riding men will be happy to hear that Brick Lane Bikes of East London is partnering with H&M to create an 11-piece collection that combines the function of cycle wear with the city style you crave.

The line is inspired both by vintage pieces and the modern feel of today’s sports performance pieces, and is made with more sustainable materials as a part of H&M’s Conscious collection. Each piece, from jeans to jackets, were made to wear both on your bike and off, so you won’t have to worry about sacrificing comfort or lugging extra clothes along when you need to look your best. Each piece was tested by the Brick Lane bikers themselves, so you’re sure to find lots of cool touches with a decidedly downtown edge.

The line will be available in stores worldwide on March 7, 2013, but in the meantime you can learn more about the collection from the people who made it with this cool behind-the-scenes video:

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