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GAGA IS COMING TO TOWN: Barneys New York and Lady Gaga Team Up for the Holidays

Looking for your VIP ticket into the house of Gaga? Thanks to Barneys New York this season—New York city-goers will be able to experience the holidays like never before.

Beginning on November 21st at 11:59 p.m., an entire floor of the luxury retailer’s Madison Avenue flagship store will be transformed into Gaga’s Workshop—a completely revamped retail environment featuring a twist on Santa’s iconic workshop.

Through January 2nd, shoppers can walk through a giant monster-like Lady Gaga mouth façade taking over the store’s 60th Street entrance and into a 5500-square foot wonderland invading the 5th floor. With elaborate art installations and exclusive products created in collaboration with Lady Gaga, the workshop will be the ultimate non-traditional holiday destination for shoppers of all ages.

For a sneak peak of the Gaga inspired stocking stuffers and gifts, the ’12 Days of Gaga’ hosted on the Gaga’s Workshop microsite offers a digital countdown to the in-store launch and reveals a new limited-edition product each day. Twenty-five percent of all sales from items featured in Gaga’s Workshop in-store and online will be donated to the Born This Way Foundation which focuses on youth empowerment.

To learn more about this special project, visit the Gaga’s Workshop digital funhouse or the Barneys Facebook page for a chance to win yourself a “Golden Ticket” to the event’s opening night in New York. —LAUREN DOYLE

 

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