Just who is the creative genius behind the success of the Loeffler Randall brand?

Born and raised in Worcester, Mass., Jessie Randall demonstrated a penchant for design tendencies early in her teenage years.  Carrying a pair of  “cheap really ugly” shoes to her mother (not something one would expect of a future fashionista, Jessie took a letter opener to the offending cheap gold trim and voila! A designer was born (sourceboston.com).

It’s not the mere act of ‘fiddling’ with a pair of shoes or just removing a piece that you don’t like that gives you the potential to be a designer.  What made Jessie Randall different, even at a young age was her ability to create something classic and beautiful from a less than spectacular exterior. Jessie impressed even her mother with her innovative tendencies (and come on, who hasn’t secretly harbored the desire to wow their family with their entrepreneurial prowess).

As a graduate of the University of Virginia, Randall moved to New York to pursue a fairly standard career in advertising.  It wasn’t long however before Jessie realized that this corporate life wasn’t right for her.  What was right for her however, was future husband Brian Murphy; an art director at the firm. Brian proved to be a partner in every sense of the word, now her husband and partner at Loeffler Randall (source).

Coursework at Parsons and FIT provided Jessie with the skills that any successful business owner needs; meaning learning from the ground up.  Learning the most basics skills such as how to source trims, work with offices overseas and filling out a cut ticket are the smallest and yet most essential building blocks to understanding how to build a successful fashion company.  The learning curve of Jessie Randall was not limited to the practicalities of fashion production during her assistantship at Ketene Adeli and Gap Inc.; she also learned to fine-tune her artistic and creative tastes, finding her own sense of style. (source) The style, she admitted that she could find nowhere else.

Her uniquely clean lined and gently feminine style finally found a home in the 2004 launch of Loeffler (Jessie’s middle name) Randall.  First launching footwear, Jessie showcased everything she wanted to wear herself; flats, boots and heels with elegant and sassy styling but the clean lines that kept the styling classic.

Sassy and classic, sounds a bit like Coco Chanel, doesn’t it? Design what you would want to wear.  A simple and sound philosophy that soon had major retailers like Bergdorf Goodman and Louis Boston snapping up Loeffler Randall designs with record speed.

Most recently the Loeffler Randall line has expanded its presence to the online retail market, making her fabulous creations even more visible and accessible.

The perfect balance of Yin and Yang, style and class; Jessie Randall creates fun stylish looks from head to toe that are always lovely, always classic, but never dated.